CORY JREAMZ ALIVE

So we got a nice treat right now, from the up-and-coming rapper from Houston, Cory Jreamz - the amount I've written about him already is testament to the fact that he is doing different stuff: if I didn't like it I wouldn't be writing about it. He's even been captured by the Q&A of the YES/NO Lazy Interview. He started getting noticed a bit more after he dropped his song 'Howl' from upcoming release The Lonely Painter - it being played on the radio by the likes of Scroobius Pip and featured on a zillion zines - and as for this song, 'Alive', it was premiered on VICE's music arm Noisey. I'm happy to see that he's getting the attention he deserves.

Yep, with 'Howl' on one hand and 'Alive' on the other, it seems as though The Lonely Painter - Jreamz's upcoming album - is going to be an interesting and intense listen. Here's the video for 'Alive', directed by CJ himself and shot by Andrew Goodwin - a perfect match for the song.

With unnerving vocal samples chopped-up and looped, the music is thick and rumbling, dark and looming, snapping suddenly into full-bodied synth and sampling - a melding of elements - about halfway through. The skeleton of a snare rattles in the foreground. Although it is a rap (filled with cultural references including Marlon Brando and To Kill A Mockingbird) there is something jarring and unexpected about his delivery that it could be more of a poem than anything else. It's a phresh take on things and in the world of rap, a phresh take is the best take sometimes - it is all too easy to sound like someone else. Cory Jreamz, however, continues to sound like Cory Jreamz.

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